ROE Visual Appoints Milena Rimassa As International Marketing Manager

by PLSN Staff • in
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• Created: June 5, 2018

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SHENZHEN, CHINA  – On the heels of expansion to its European-based team, global LED solution provider ROE Visual today announced the appointment of Milena Rimassa as International Marketing Manager.

More details from ROE (

She is the fifth in a series of appointments by Tony Van Moorleghem since he assumed global marketing leadership as Product Marketing Director earlier this year.

“ROE Visual has extremely ambition expansion plans that require a highly-skilled team with multi-disciplinary marketing and product management skills to reach our goals. Milena comes to us with a wealth of knowledge of entertainment publicity, digital and traditional marketing strategy and a solid knowledge of the touring industry,” said Van Moorleghem, “She is a natural compliment to the company’s strong marketing teams in China and The Netherlands,” he added.

Rimassa was recently Marketing Manager for Sweden-based medical device manufacturer ETAC AB where she spearheaded marketing for the company’s pediatric brand that enjoyed double digit growth during her tenure and direct-to-consumer sales saw exponential growth resulting from Rimassa’s digital strategy.

Prior to Etac, Rimassa worked as a media strategist for Advance Internet where her efforts led to a 40% increase in viewership for a flagship digital news organization. Early in her career, Rimassa served as the Financial Editor of The Hollywood Reporter and frequent contributor to Billboard Magazine after which she enjoyed 15 years as Vice President, Marketing & Distribution for two independent film companies and produced a handful of independent films.

Other Key ROE Visual Appointments

Other recent appointments include Product Manager Dries Vermeulen, who will present information on the company’s Infocomm 2018 centerpiece the highly configurable, high-res, large format Sapphire LED solution.

The Sapphire will launch at a press conference to be held on June 6, 2018 at 3PM, Booth N2014 where Vermeulen will be joined Global Sales Director Grace Hu to provide information on this paradigm-shifting LED technology.

Additional staff additions include Claude Ostyn, who has spent the bulk of his career designing, developing and managing products for the entertainment industry with a special focus on LED display technologies; and, Netherlands-based Marina Prak, Marketing Manager, with more than 30-years of experience in developing and implementing marketing and sales strategies, customer support, public relations, organizing events, product launches and off- and online marketing.




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