Astera LED Technology GmbH Names Inner Circle Distribution Exclusive U.S. Distributor

by Nook Schoenfeld
in Newsroom
Astera now distributed by ICD in America
Astera now distributed by ICD in America

MUNICH, Germany - Astera, a Germany-based manufacturer of wireless professional lighting products, named Inner Circle Distribution (ICD) as its exclusive U.S. distributor.

More details from Astera (www.astera-led.com) and Inner Circle Distribution (​www.icd-usa.com):

ICD’s well-established distribution network throughout the country provides Astera’s customers with top level support, training and service. While continuing to increase its technological lead in Europe`s wireless event lighting industry, Astera has been aiming at growing its presence in the USA. The introduction of ICD as exclusive distributor is just the next step in achieving this goal.

“With over 25 years experience in the entertainment lighting industry, strong connections with decision-makers and a country-wide distribution network, ICD is simply the natural choice and an opportunity for an innovative brand like Astera to drive top line-growth in the US.” ​Sebastian Bückle, Astera’s Sales and Marketing Director.

“When we created Astera, we wanted to bring innovative solutions through a unique range of highly advanced wireless lighting aimed at event professionals. We have managed to create a new standard in product/service quality and it is crucial to find the right partner, who shares our vision and values and understands the importance of customer satisfaction.”​ ​Norbert Ernst, Astera’s CEO.

Astera’s newest products are the AX5, and the AX1 wireless PixelTube. The AX5 “Perfect Par” has been highly anticipated and is getting rave reviews since it’s April 2017 launch. The AX5 is the perfect 3-in-one mix of wireless PAR, wired PAR and an elegant uplight. ​AX1 is a versatile, pixel controllable LED RGBW baton. It can be used as a key light with variable color temperature and incredibly high CRI for TV & Film. It can also be mounted as a colorful decorative fixture to light-up tables, walkways, performance stages and so much more. Both AX5 and AX1 are highly creative devices that offer an infinite range of possibilities and complement Astera’s already innovative industry leading product line.

As the leader in wireless battery powered lights in Europe, Astera has been introducing outstanding products year after year into their X-series range. The X-series shares many features that are unique to Astera: 20 hours of runtime, incredible CRI, IP65 rated, wireless DMX compatibility and advanced control via the free Astera App.

“These new products in addition to all the other Astera products show the level of commitment of delivering the best possible products to the event and entertainment industry. ​Astera’s products stand far above the competition in quality, innovation, reliability and value. ICD is incredibly excited and proud to represent the Astera brand in the USA.” ​Noel Duncan, ICD’s CEO

Astera’s innovative products, coupled with our world class sales and support team will make this truly a perfect fit for both our companies. I’m truly excited about the futures together.” ​Craig Singer, ICD’s President

Contact:

Astera LED Technology GmbH

Sebastian Buckle • This email address is being protected from spambots. You need JavaScript enabled to view it. Stahlgruberring 36 81829 Munich, Germany +49 (0)89 215522530 ​

Inner Circle Distribution

​Craig Singer • This email address is being protected from spambots. You need JavaScript enabled to view it.

4500 N. Hiatus Rd. #205 Sunrise, Fl 33351 954-578-8881 ​

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