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Robert Juliat Expands in Asia

PLSN Staff • International News • December 21, 2009

TOKYO and SINGAPORE – Robert Juliat opened two new branches recently, in Tokyo and Singapore. The company also named Masaaki Segawa president of Robert Juliat Japan and Jamie Boey branch manager in Singapore, which will also serve customers in China, Taiwan, Myanmar, Thailand, Cambodia, Vietnam, Philippines, Indonesia and India.

The new branch based in Tokyo will promote Robert Juliat profiles, Fresnels, PCs and followspots for use in theatres, concert halls, TV studios and by lighting companies.


Robert Juliat Japan is supported by the Sogo Butai Co. Ltd group, which has provided the Japanese entertainment industry with the most experienced staff and the latest equipment since 1972. Sogo Butai Co. Ltd specializes in the rental of lighting and sound equipment to all areas of production, including lighting and sound design, and in planning concerts, events, theatrical and television programs.


"We noticed that the reputation of RJ products was very high when they were introduced into the New National Theatre in Tokyo," Masaaki said. "It is time their benefits were given greater attention. We intend to develop Robert Juliat's position further in the Japanese industry."


"The Japanese market is a very positive one for Robert Juliat," said Lionel Garraud, sales director. "The installation at Tokyo's New National Theatre back in 1998 was our largest ever quantity of HMI profiles (92 units) and interest in our tungsten profiles is also growing.

"Currently, like the rest of the world, the Japanese market is becoming increasingly interested in HMI followspots, instead of the more traditional Xenon sources, and we believe our portfolio of products is ideal for this region," Garraud added.


Robert Juliat Managing Director, Francois Juliat, agreed: "It is a good time to consolidate our position in Japan. We have the right products, the highest quality and the right people in Robert Juliat Japan to present and support our products in a way which will develop the brand strongly."


Boey joins the company from Total Solution Marketing Pte Ltd where he spent six years as Sales & Product Manager, in charge of product management and local and regional sales. Boey brings his experience to Robert Juliat, overseeing the Asia region where he will be further developing Robert Juliat presence in this fast growing market.

"Jamie has great knowledge and understanding of operating in this region," said Garraud. "Initially he will be concentrating on establishing a network across China, Taiwan, Myanmar, Thailand, Cambodia, Vietnam, Philippines, Indonesia and India. He will also be supporting our current distributors and partners in Singapore, Malaysia, Hong Kong and Macau."

With recent Robert Juliat installations in Beijing, Hefei, Macau and Shenzhen, Robert Juliat have seen exceptional activity in this region and Boey's arrival is very timely.

"I'm excited and honored to be given this opportunity to further develop the RJ presence in the revolutionary growing Asian Market," says Boey. "Robert Juliat has a tremendously long history and is a market leader in Theatre Lighting and Followspot Technology, with numerous awards for product and technological breakthroughs. I am glad to be part of this prestigious family with young heart and passion, and looking forward to contributing to its success."


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