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Nortek Security & Control and Core Brands Merge to Expand Opportunities for Partners Across a Broad Range of Markets

by PLSN Staff • in
  • On the Move
• Created: December 19, 2017

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CARLSBAD AND PETALUMA, CALIFORNIA, – Nortek Security & Control LLC (NSC) and Core Brands LLC (Core Brands) today announced a strategic merger that combines the two industry leaders’ innovation and resources to lead the smart home and security markets with a suite of connected solutions and business programs that create meaningful opportunities for dealers and distributors.

More details from Core (www.corebrands.com):

More details from Nortek (https://nortekcontrol.com/):

The combined company, now operating as NSC, is headed by President Mike O’Neal and remains dedicated to developing and manufacturing the control, security, access,entertainment, and personal digital health solutions that make the connected home and business a practical reality for more homeowners and business operators than ever before. Anchored by the 2GIG® security and ELAN® control platforms, the new NSC is able to offer partners an expanded range of increasingly integrated solutions to meet the needs of their customers.

O’Neal said today, “The combination of NSC and Core Brands helps us serve our customers with an unparalleled suite of solutions for the residential and commercial control, security, entertainment, access and personal wellness markets. Joe Roberts and I share a strong commitment to our customers, which will guide the innovation we develop into our products, services and programs.”

Core Brands President Joe Roberts now assumes responsibility for driving product vision across the new NSC company as Executive Vice President of Marketing & Innovation. “The market is demanding a broader range of solutions that work better together across product categories, and this is a major focus of our innovation,” he said. “In particular, our 2GIG® and ELAN® integration creates opportunities that perfectly address the connected smart home market and the evolving needs of our customers.”

The company will highlight its latest connected smart home, security, and personal wellness solutions at CES 2018 in Las Vegas, Booth 40921 in the Sands Expo Center.

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