Proel Expands Distribution in Asia with KEC

by PLSN Staff • in
  • On the Move
• Created: April 14, 2010

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BANGKOK, Thailand – Proel Group named Kamol Sukosol Electric Co., Ltd. (KEC) exclusive distributor for all Proel products and accessories for Thailand. TEC, founded in 1974, operates Kamol Pro Audio, a pro-audio division, and runs a separate division for consumer audio. KEC maintains a showroom in Bangkok and has a network of over 100 dealers across Thailand and 50 dealers in Bangkok.


"We believe that Proel products add nicely to our portfolio and that through our distribution network we can increase the brand awareness and sales of Proel across Thailand," said Sira Hanbuntrong, general manager of KEC. "Proel have great products that are built to a high standard and are positioned with an affordable price. These factors will play a big part in helping us grow Proel in Thailand".


"KEC are a great company with an expansive network of distribution partners across Thailand," said Simon Sinclair, Proel Group business development director. "This will help us more broadly cover all segments of the Pro Audio and MI businesses in Thailand than we have done in the past. We are really pleased to have them as part of the Proel team."


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