SF Marketing Adds Two to Marketing & Communications Department

PLSN Staff • On the Move • December 24, 2010

MONTREAL – SF Marketing (SFM) announced two new additions to its Marketing & Communications (Marcom) Department: Claudia L'Ecuyer, who has assumed the newly-created position of events manager, and Lisa Griffiths, the new brand manager for SFM's Consumer, MI, and Lighting Divisions.

L'Ecuyer, a graduate of Université de Sherbrooke, brings with her several years of marketing experience, including a previous stint at SF Marketing before joining Skyline. Her primary mandate will be to lead, coordinate, and manage all activities pertaining to the planning and execution of training events, seminars, regional and national tradeshows and other industry events in the retail and non-retail channels.


Griffiths, a Concordia University graduate, comes to SFM with several years of marketing and project management experience at Apathy is Boring, a non-profit organization devoted to music festivals and concert events across Canada.


Both L'Ecuyer and Griffiths will report to John Balash, Marcom director.


{mosimage}For more information, please visit www.sfm.ca.













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