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Signify Rebranding Strategy Covering Strand, Vari-Lite, and Zero 88

On Tuesday, July 11, 2022, Strand Lighting, LLC. voluntarily filed for Chapter 7 bankruptcy in a Dallas, TX court. There are now many rumors and discussions swirling around the industry about why and what this means so PLSN reached out to Signify [the ownership of the Strand brand] to clarify the situation. They told us that this filing is a part of the ongoing unifying branding effort of Signify to centralize its entertainment lighting products in a single legal entity, Vari-Lite LLC, and with focus on the Vari-Lite brand for all new entertainment products.

https://youtu.be/PsMi1hY1A-A

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ADJ: Hydro Profile Feature-Packed Flagship IP65-Rated Luminaire Now Shipping

ADJ’s new flagship IP65-rated moving head, the Hydro Profile, is now shipping. It combines a high-power 660W LED light engine that delivers 25,000+ lumens of output with a precision-engineered optical system and expansive collection of beam-shaping tools including: a 4-blade framing system, dynamic animation wheel, and an impressive zoom range. It offers a huge amount of creative potential from a fixture that is truly designed for the demands of a grueling life on the road. Here’s a video from the ADJ Group of Hydro Profiles undergoing QC testing:

Read More »ADJ: Hydro Profile Feature-Packed Flagship IP65-Rated Luminaire Now Shipping

ProLights Debuts the EclPanel, Large Soft Light Panel

ProLights has released the EclPanel TWCXL, its largest soft light to date—an ultra-bright LED soft panel with a large light aperture for large-scale productions and long throw applications. The 1,500W RGB+WW LED source outputs over 136,000 lumens whilst maintaining great color fidelity. The EclPanel TWCXL comes with a full range of white tones, from daylight to tungsten, attaining a high CRI, TLCI, and TM-30 values.Read More »ProLights Debuts the EclPanel, Large Soft Light Panel

MuShang Brings Virtual Production to Shanghai with ROE Visual’s BP2V2 LED Panels

MuShang Advertising Co., Ltd. has developed an XR space in Shanghai, equipped with cutting-edge technologies. These include ROE Visual Black Pearl panels, Brompton Technology LED processing, Mark Roberts Motion Control cinebots, Unreal Engine, and disguise media server hardware. This XR stage is now available for creative and high-quality virtual production content, bringing lifelike visuals and unforgettable experiences. Here’s a time lapse video from ROE Visual of the MuShang XR Stage load-in:

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Version 2 Supplies Lighting and Control Infrastructure to the Queen’s Platinum Jubilee Party at the Palace

The Platinum Party At The Palace at Buckingham Palace on June 4, 2022 in London, England. Photo by Alberto Pezzali – WPA Pool/Getty Images

TV, broadcast, and event lighting rental specialists, Version 2, was proud to supply the moving lights, control, cabling, and power distribution infrastructure for the Queen’s Platinum Jubilee Party at the Palace, catering for the needs of all four stages and the audience areas, including the Royal Box, which had been built in front of Buckingham Palace.Read More »Version 2 Supplies Lighting and Control Infrastructure to the Queen’s Platinum Jubilee Party at the Palace

Claypaky Appoints Filippo Frigeri as Senior Business Development Manager for North America

Leading lighting manufacturer Claypaky has appointed Filippo Frigeri as the new senior business development manager for North America. Filippo, who served in similar high-profile roles within the entertainment lighting industry for more than 15 years, joins Claypaky as the company positions itself for further expansion and the strengthening of its global markets.Read More »Claypaky Appoints Filippo Frigeri as Senior Business Development Manager for North America

The Pros and Cons of Life on the Road

Chris Lose notes the four times he’s taken the exit ramp from a life on the road, only to have once again hit the highway for another tour. As such, he can speak about the pros and cons with the voice of experience. On the up-side: ego gratification and world travel. On the down-side: Being away from family, the 24/7 busy-ness of it all, and eating too much junk food.

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