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Altman Hires Joe Cervone as Manager of Sales Support Services

Joe Cervone

Altman Lighting has hired Joe Cervone as the new Manager of Sales Support Services. With nearly 40 years in the industry, Cervone will call upon all of his past experience in numerous roles with multiple companies to support all of the sales services at Altman, including marketing, sales management, quotes, and regional management. He will coordinate with other department heads on everything that impacts sales, from engineering to product development. Cervone will also work with the regional sales managers on their sales efforts, advising on availability of materials and products in the factory.Read More »Altman Hires Joe Cervone as Manager of Sales Support Services

ETC and a Tale of Two Orchestral Venues

The Cleveland Orchestra. Photo by Roger Mastroianni

You might be excused for thinking that there are few challenges to lighting an orchestra. You would be wrong, according to veteran Lighting Designer Chris Shick. “Orchestral musicians are extremely sensitive – you have to strike the right balance so they can read their music, see the conductor, and not be blinded by front light.” When it was time for his long-time client the Cleveland Orchestra to update their lighting he reached for ETC thanks to their balance of power and artistry.Read More »ETC and a Tale of Two Orchestral Venues

Treatment Studio Named Media Content Creator of the Year at The 2024 Parnelli Awards For ‘U2:UV Achtung Baby Live at Sphere’

This content artwork is ‘Nevada Ark’ by Es Devlin. Photo by Kevin Mazur/Getty Images

London-based creative agency Treatment Studio has been awarded Media Content Creator of the Year at the 2024 Parnelli Awards for U2:UV Achtung Baby Live at Sphere. The 22nd annual Parnelli Awards took place at the Anaheim Convention Center on January 26 during NAMM 2024, recognizing those who demonstrated outstanding work in their fields.Read More »Treatment Studio Named Media Content Creator of the Year at The 2024 Parnelli Awards For ‘U2:UV Achtung Baby Live at Sphere’