Mexican rapper and songwriter Junior H took to Coachella’s main stage this year, playing material from his wildly popular $ad Boyz 4 Life II album. A pioneer of the burgeoning corridos tumbados genre, for this high-profile first solo performance at the festival, the artist wanted to create an underground Latin trap atmosphere in the Colorado desert. To lead the creative concept and video direction of this immersive visual journey Charly Camina and his team were brought in.