FORT WORTH, TX — Texas Christian University (TCU) is using GoVision’s 9-foot-by-16-foot “GoBig” mobile LED units to promote TCU’s home football games — on the streets of Fort Worth. The LED-equipped trucks have been driving through downtown Fort Worth in recent weeks showing TCU football video highlight reels and marketing content, and creating significant buzz on recruiting and TCU football forums.
The home games have consistently sold out, although, as Ladd K. Biro, president of Champion Management, notes, it helps that TCU has one of the top-ranked football teams in the U.S.
For more information, please visit www.championmgt.com and www.jumbo.tv.
