DETROIT – The auto industry might have regarded 2009 as a clunker of a year, but there was still enough cash (or at least credit) to stage the 21st North American International Auto Show (NAIAS). UVLD played a role with Hyundai Motor America's Blue-Will concept car. UVLD lighting designer and programmer Gregory Cohen and master electrician David Rees teamed with Nathan Murphy and James Rossi of Martin Brinkerhoff Associates to light the vehicle, a four-seat sedan with new ideas ranging from roof-mounted solar cells to drive-by-wire steering, lithium polymer batteries and touchscreen controls.
"Displays were a bit more modest than in the past, and press events overall were much less extravagant than in the heyday of the auto show a few years ago," said Rees. "Nevertheless, the show was well-attended and impressive. It was really encouraging to see how positive everyone felt about the future."
Incorporating existing booth elements as much as they could, the display walls, turntables and video walls were supplemented by elements provided by Martin Brinkerhoff Associates. For its part, UVLD specified a modest lighting system featuring a complement of Vari*Lite gear and strobes. Production Glue's Tom Bussey and Jack Hilley led the technical production crew.
"It was great to return to NAIAS," Rees said. "UVLD remains committed to value engineering all of our clients' projects, both big and small."
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