FRANKFURT, Germany – Robe lighting held its fourth International Distributor's Conference (IDC) at the Kempinski Hotel in Gravenbruch. The event was attended by close to 200 people from more than 60 companies representing 80 countries and included a major segment of Robe's International distributor and dealer network. The timing was chosen to coincide with the 2011 Prolight+Sound Exhibition in Frankfurt, where new Robe products included the Robin 600 PureWhite, the Robin 300 LED Wash, the Robin MMX Spot, the DigitalSpot 3500DT and the CityFlex 48.
The format of the 2011 IDC included a full presentation and overview of all the new feature-packed products, giving the distributors a preview shortly before the exhibition got underway.
Robe's Sales Director Harry von den Stemmen kicked off the conference with an update including company since the last IDC in 2009 and a forecast of future sales projections and geographic expansion for the brand, including Asia.
Robe's MD Josef Valchar presented a brief company history, from their first Frankfurt exhibition in 1994 as an OEM manufacturer to today. The discussion included the company's ongoing investment in its 22,000 square meter HQ and factory space in Valašské MeziÃ…â„¢íÄÂí; the acquisition of their locally based PCB manufacturers Dioflex, and a new architectural installation for the exterior of the main factory building.
Valchar announced that Robe is to be the host and co-organizer of the 2013 Showlight international event, a quadrennial event and exhibition organized by and for lighting professionals that will take place in Cesky Krumlov in the south Czech Republic.
Valchar also presented and gave an overview of the new products that were launched in Frankfurt.
Harry von den Stemmen also discussed Robe's "Think of The Future – Consider Nature" green initiative, and marketing manager Jiri Baros presented two new corporate videos – one on the making of the ROBIN 600 LEDWash and the other a company overview.
A portion of the conference was devoted to a report on the success of the Robin 600 LEDWash, with over 2,000 units delivered in four months and another 1,500 on order/
Ingo Dombrowski, key account manager for Europe, reported on the Robin International Roadshows which have been taking place worldwide since PLASA 2010.
The afternoon conference was followed by a dinner and the presentation of 28 Distributor Awards.
For more information, please visit www.robe.cz.
