PHOENIX – Precise Corporate Staging (PCS) of Phoenix has been awarded the bid to serve as the primary supplier of sound reinforcement and lighting system for the annual Sturgis Motorcycle Rally. The event typically attracts more than half a million attendees. Since 1938, Sturgis, South Dakota has been home to one of the most famous – and infamous – motorcycle rallies in the nation; however, over the last few decades, it’s been increasingly known for its live music.
As that aspect ramps up even more for this year’s event, the producers have turned to PCS to handle the seven days of concerts on the main stage, from August 8 to 14. Alice Cooper, Leon Russell, Gregg Allman, Lynyrd Skynyrd, Def Leppard and a special benefit concert hosted by actor/musician Jeff Bridges with guest stars are just a few of the many acts that PCS will be supporting on the Sturgis main stage this summer.
PCS President David Stern says that the producer of the event signed a six-year contract with his company, adding that new hire Mike “Woody” Woods secured the agreement based on a combination of Woods’ reputation for managing such events and the quality of crew and gear that PCS can provide. “They were particularly impressed when we came in with our L-Acoustics V-DOSC system in addition to all the other upgraded gear we’ve recently invested in,” noted Stern.
For more information, please visit www.pcstaging.com.
