KORTRIJK, Belgium – Barco has appointed AED Display as official distributor of its projection and image processing products in the Benelux market. Starting Jan. 1, the partnership will allow resellers, system integrators and mid-sized rental companies easier access to Barco’s products and support services.
More details from Barco (http://www.barco.com):
Barco Partners with AED Display for Benelux Distribution of Projection, Image Processing Products
KORTRIJK, Belgium – Barco has appointed AED Display as official distributor of its projection and image processing products in the Benelux market. Through the partnership, which becomes effective on Jan. 1, resellers, system integrators and mid-sized rental companies will have easier access to Barco’s products and support services. The agreement fits into Barco’s new strategy to increasingly rely on trusted channel partners for the distribution, installation and support of its products in all markets to raise customer service levels.
Over the past few months, Barco has significantly expanded its network of distribution partners. Instead of selling, installing and supporting its products itself, the company says it relies on its trusted channel partners to ensure the availability, delivery and pre- and post-sales support for its wide range of products. In this way, Barco can optimize customer services, as its distribution partners have more resources to quickly and efficiently ship products. On top of that, the company says its products will find their way to customers of the distributors who would not have considered Barco before.
AED Display, part of AED group, will now provide resellers, system integrators and mid-sized rental companies with access to Barco’s portfolio of projection and image processing products. The partnership with AED Display is built upon many years of successful cooperation.
Mechelen, Belgium-based AED Display is part of AED group, a trendsetter in the rapidly changing European audiovisual industry. AED group has experienced continued growth since its start in 1986. The group recently welcomed ING Corporate Investments and Phifin as major shareholders – a development that will further boost AED’s expansion.
“We are pleased to partner with such an accomplished distributor,” said Mark Bultinck, VP Sales Western Europe Entertainment. “We been working with AED group for many years now and appreciate its expertise, customer services, reliability and continuity. By joining forces, we can now offer the larger mid-segment of the Corporate AV market easier access to our products, as well as outstanding support services. Moreover, the agreement will help us strengthen our foothold in the Benelux. The cooperation will offer new opportunities for growth for both of us.”
AED Display will also store Barco’s full range of projection and image processing in its 22,000 square meter warehouse in Willebroek, thus ensuring high product availability and prompt deliveries. It will also offer value-added services, such as financing and credit or e-commerce.
“The AED group aims to become an ‘equipment banker’ that offers total solutions for the professional AV industry through a number of business concepts. This includes the rental, sales (new and second-hand), repair, logistics and the leasing of equipment. We are excited about this partnership with Barco. Barco is a market leader in projection and image processing and we’re pleased to deliver their portfolio in the Benelux,” added Thierry Heldenbergh, Managing Director, AED Display.
