MONTREAL – MDG, a manufacturer of fog and haze atmospheric effects, has appointed AED Distribution as its official distributor in the Belgian and Luxembourg markets. This will allow clients to not only buy MDG products through AED Distribution, but also to rent products through its sister company, AED Rent.
More details from MGD (http://www.mdgfog.com):
MONTREAL – MDG, a manufacturer of atmospheric effects, has appointed AED Distribution as its official distributor in the Belgian and Luxembourg markets.
Through this partnership, AED Distribution (part of AED group), will supply and support MDG’s portfolio of fog and haze generators to resellers, installers and rental companies, which will now benefit from easier access to MDG’s products.
“MDG is proud to partner up with AED Distribution for the Belgian and Luxembourg market and welcomes AED Group to the MDG family,” states MDG President & CEO Martin Michaud. “AED’s perpetual quest for excellence, their personalized service and the quality of their team and organization reflects values shared by both our companies.”
Established in Mechelen, Belgium in 1977, AED Distribution distributes top professional brands across the Benelux countries, carefully screening all products before taking them into their range. AED Distribution works closely with chosen dealers, installers and rental companies to provide the highest level of service.
“We are pleased to partner with MDG, which is a world leader in professional fog and haze generators,” says Hans Vanderheijden, Managing Director of AED Distribution. “AED Distribution is constantly looking for more products that bring value to the customer. MDG’s are exactly such products, made for, and used by, professionals.
“As an extra bonus, our clients will not only be able to buy MDG at AED Distribution, but our sister company, AED Rent, will also add MDG products to its rental catalog.”
“The addition of our products to AED Rent’s catalog will strengthen both our positions as the leading atmospheric effect providers for the European entertainment rental industry,” adds Michaud. “In my mind, it’s a perfect match and the natural evolution.”
AED Rent, founded in 1986 as a dry-hire rental company for sound, is a key European market player in lighting, sound, video, trussing, rigging and accessories for the professional AV industry.
“We are truly excited about the partnership with MDG and AED Distribution,” says Steven Mansvelt, Light Department Manager at AED Rent. “Logically, we will buy and promote MDG products. Without any doubt, MDG is a market leader and we’re pleased to add state-of-the-art fog and haze generators to our rental program. MDG products do not need many ‘words’: they are typical products that add serious value to our rental catalog.”
