NEW YORK – To draw shoppers to their stores for the holiday season, Old Navy called on Lightswitch with a challenge: to support five product lines from ‘critter hats’ to puffy jackets in a fun, interactive way that was in line with the retailer’s look for flagship stores in New York and San Francisco.
More details from Lightswitch Architectural (http://architecture.lightswitch.net/):
The holiday season is a flurry of frenzied shoppers and overblown retail store window displays. To try to get ahead of the pack and differentiate themselves, retailer Old Navy came to Lightswitch with a challenge: what
could Lightswitch conceive for the window displays in their flagship New York and San Francisco stores, that would support five product lines ranging from ‘critter hats’ to puffy jackets in a way that was interactive, fun, and distinctly ‘Old Navy.’
To see what Lightswitch did, why it worked and how much fun it was, visit the case study on the website. Or if you are in New York or San Francisco for some last minute shopping, come and have some fun.
Visit Old Navy San Francisco, on the corner of 4th and Market, and Old Navy New York, Herald Square.
