MONTREAL, QUEBEC – Fog manufacturer MDG has been named the exclusive Canadian distributor of Robe and Anolis lighting fixtures. MDG’s Martin Michaud said the company was on the lookout for a lighting product to complement their array of products. MDG will carry promote and support the full range of Robe and Anolis entertainment and architectural lighting products.
More details from MDG (http://www.mdgfog.com):
MDG Appointed Exclusive Canadian Distributor of Robe Lighting
MONTREAL, Quebec – Effective from Jan. 1, 2012, MDG joins the Robe Lighting family of partners.
MDG has assumed responsibility for Robe sales activity across Canada, promoting and supporting the full range of Robe products including its HMI, tungsten and LED motorized spots, wash and PC spotlights, the famous Digital Series and its range of Lighting Effects. All Robe Architainment products, including the LED series, also fall within MDG’s new remit.
Martin Michaud, President and CEO of MDG, says, “Our team is thoroughly delighted and thrilled to start promoting Robe in our country. MDG’s philosophy of delivering personalized care and dedicated service to every single customer, combined with our portfolio of professional, top-of-the-line products meant the choice of Robe was easy. We had been on the lookout for a lighting product that would complement the prestigious array we already carry in Canada and Robe fits perfectly into that role.”
Robe chose MDG as its exclusive Canadian distributor for a number of important reasons.
“Although Robe is one of largest moving light manufacturers in the world, and Canada an indispensable part of the North American market, it has been a difficult one for Robe to tackle over the last couple of years,” says General Manager/CEO of Robe Lighting, Josef Valchar. “The market has its own identity, and only a distributor who understands it well will be able to do a good job. MDG are not only manufacturers themselves – which helps them understand the thinking of another manufacturer – but, through their commitment to quality with their own range of products, they have the right philosophy and the right connections to the right target group.
“Sometimes you have to wait until you find a perfect match, and I think we have now arrived at that point. I am excited about this partnership and I think it will make a lot of difference.”
In addition to MDG’s professional credentials, Robe Sales Director Harry von den Stemmen notes that the intercompany relationship forms an important factor for future success.
“Ours is a well-prepared, new approach to the Canadian market and a perfect match,” von den Stemmen says. “During the evaluation period, the companies and individuals got to know each other and established an incredibly good atmosphere of mutual understanding and common perception. Our business is a ‘people business’ and good relationships are fundamental. With MDG as a distributor, Robe will enjoy a bright future in Canada and finally get the recognition and acceptance it deserves.”
MDG Becomes Anolis Distribution Partner for Canadian Market
MONTREAL, Quebec – February 2012: The second valuable agreement of 2012 has taken place for MDG which has been appointed Canadian distribution partner for the entire Anolis range of energy-saving architectural lighting products.
Anolis, the architectural division of Robe Lighting for whom MDG has recently become exclusive Canadian distributor, provides LED lighting solutions for indoor and outdoor architectural applications, including buildings, bridges, spaces and public arts. “The timing was impeccable,” says Michaud. “It’s not everyday we get a superior quality product like Anolis and it’s a challenge we can’t wait to take on.”
John Saunders, Sales Director at Anolis, is very happy with the new appointment.
“As part of the continuing expansion program of the Anolis brand we are delighted to bring MDG on board,” he says. “We believe the strength of MDG’s own brand combined with their reputation for quality, reliability and excellent service will be the perfect compliment for the Anolis range, which itself is known for all these attributes. MDG’s extensive local knowledge of the Canadian market is exactly what Anolis needs in order to further expand our brand.
“During discussions with MDG it was clear there was an excellent understanding of Anolis products and how they will fit into the various market sectors. With many projects already targeted, I am sure this will be the beginning of successful partnership.”
MDG has been a manufacturer of premium atmospheric effects since 1979, and distributes superior quality products from Robert Juliat, Ayrton, and Zero 88. The Anolis and Robe Lighting ranges will be valuable additions to MDG’s prestigious portfolio.
