BOULDER, CO — Industry veteran Danny Abelson announced the formation of Zeehi LLC, a new company dedicated to developing solutions to improve the workflow of entertainment production professionals. Zeehi’s management includes other industry veterans with experience in audio and lighting product design, production management and fixed installations. Zeehi’s first entertainment technology solution, CueCast, will debut this summer.
More details from Zeehi (www.zeehi.com):
Abelson was the U.S. partner and distributor for Turbosound. He notes, “The Zeehi team includes some of the top professionals in the industry: designers, builders and/or high-profile users of professional entertainment products you know. We’re leveraging that industry knowledge, and have brought on board some of the most experienced software developers anywhere, in the interest of helping the user community. We have spent the last year interviewing production personnel on multiple continents to identify the challenges today’s dedicated professionals face. Our company was formed to create solutions to many of these challenges, based on a genuine understanding of entertainment production.”
Also on board are software developers Vineet Joshi and Atul Barve, who bring extensive experience with coding solutions for the airline, energy, medical and online retail industries. Joshi notes, “We see a great opportunity to adapt software technologies developed for global industries, and apply them to solving entertainment industry problems. This is a very exciting opportunity for us. Zeehi is currently Beta-testing our first solution, which has been warmly and enthusiastically received by the production companies that have tried it.”
Abelson indicated, “Having started in the 1970s, I have witnessed the analog-to-digital transition in entertainment equipment. The opportunities digital has given us have been remarkable, but with these improvements come greater expectations by performers and management for crews to do more in less time. On a surprising number of occasions, the digital solutions unintentionally create obstacles for the production team. Zeehi speaks directly to production managers, designers, technicians and crew members to identify these obstacles, and we are writing applications to help production staffs overcome these day-to-day challenges. In time, we envision a family of software solutions to solve problems throughout the entertainment industry.”
