More details from Robe (http://www.robe.cz):
GENEVA, Switzerland – More than 300 Robe ROBIN 600 LEDWash and PureWhite moving lights were specified by LD Peter Heilig of SfS Project Aschaffenburg to light a special pavilion area showcasing the new BMW 6 series Gran Coupe on the BMW stand at the 2012 International Geneva Motor show.
The high profile event was staged at the Palexpo Centre in Geneva. BMW’s launch concept was originated by Mutabor Design GmbH from Hamburg, Germany.
A steel superstructure was designed in collaboration with architects Puchner & Schum from Munich, together with engineers Structure GmbH from Frankfurt.
This was then clad with fiber glass to create two curved 3D latticed set piece walls surrounding the two Gran Coupe vehicles, one of which was on a revolve. There was a circular ceiling above the area with three rings of trussing for lighting positions, and at the back of the presentation space was a circular hi res LED video screen.
The car’s promotional video was looped and shown on the screen, accompanied by a lightshow that integrated the cars within the set, so choosing the right luminaire was absolutely crucial to Heilig’s lighting design.
He had not previously used Robe products, so before making his decision, he conducted several shootouts. He was looking for a luminaire with a good quality of light, a flat and even beam field, smooth color mixing and a good zoom range.
The only LED wash fixture meeting all his criteria was the Robe ROBIN 600 LEDWash and the ROBIN 600 PureWhite SW (the smart-white version of the luminaire). “It is the ideal tool,” he says. “The color mixing is perfect and the zoom range (15 – 60 degrees) exceptional.”
The order was placed with Robe by the lighting rental contractors for the BMW stand, Rockservice from Salzgitter, Germany.
Robe pulled out all the stops to deliver the LEDWashes in a short lead-time, and made a special order for the 42 SmartWhites as Cree normally produces this LED multi-chip only in the US. Of the 311 fixtures, 94 were were supplied in white housings.
There were 120 LEDWash 600s ensconced in the narrow corridors behind the latticed set walls either side of the Gran Coupe arena – both on the floor and in the air, and they lit a cyc wall behind as well as the set itself. The rest of the fixtures were rigged on the three circular trusses in the ceiling.
Heilig had to create three different lightshows for the overall event – one for the BMW Group Conference, one of the DTM (racing series) press conference and then the one for the on-going show presentation.
To meet the schedule, detailed 3D visualized pre-programming was undertaken off-site and then fine-tuned when at Palexpo by programmer / operator Jan Kirchhoff, using a grandMA2 full size console.
Ingo Dombrowski, Robe’s Key Account Manager for Europe, comments, “Peter Heilig clearly designed the absolute highlight for showcasing a new product at this year’s Geneva Motor Show. There was no other presentation as impressive as this in the entire show.”
