THORIGNE-FOUILLARD, France – Chromlech, French manufacturers of the Gleamer low-voltage dimmer, the Jarag range and the new Elidy LED matrix projector, have appointed Clay Paky as its new exclusive distributor for Italy. Clay Paky is solely responsible for distributing the full range of Chromlech products across Italy, backed up by technical and after-sales support.
More details from Chromlech (www.chromlech.com):
“The distribution of Chromlech in Italy is a great opportunity for both companies,” said Pio Nahum, Clay Paky CCO. “Chromlech products are of excellent quality, and are well suited to the image of our brand. The target markets are similar, but we have the advantage of offering different and complementary products. In this way, we can suggest to our clients creative solutions, mutually reinforcing both company proposals.”
Chromlech is not new to the Italian market: the French brand is known to the most important services for its Jarag fixtures, which have been used in many professional environments and live events. Recent projects include the tours of Ligabue, Jovanotti, Subsonica and Sky TV studios for the transmission of X-Factor.
Paolo Dozzo, Clay Paky Sales Manager for Italy, said, “We are confident in the response of the market, and we are working to ensure the best brand promotion on our territory, including the establishment of a dedicated showroom and catalog.”
Clay Paky prides itself on the depth of technical knowledge and training workshops it offers to its customers and Chromlech products will now benefit from this essential aspect of Clay Paky’s customer service.
“We are honored to be distributed by Clay Paky,” says Lionel Garraud, sales director for Chromlech. “The Clay Paky team are great people, with a great knowledge of the Italian market, including its rental and television companies which are the major target areas for our products. The Clay Paky and Chromlech product ranges complement each other very well, so we anticipate this to be a dynamic and fruitful partnership.”
