FARMINGDALE, NY — Avolites, the London-based lighting console manufacturer, named Group One Ltd. as its exclusive distributor in U.S. In a related move, Group One, based here, named Brad White national sales manager for the brand. White, who had previously spent 12 years as director of technical services at Avolites America, most recently served as COO at TERI Productions, Knoxville, TN. White has also worked at PixelRange and as an LD and programmer. Prior to the early June announcement, Avolites’ U.S. distributor was Creative Stage Lighting (CSL), North Creek, NY.
More details from Group One Ltd. (www.g1limited.com):
FARMINGDALE, NY — Group One Ltd’s lighting division just got a major boost thanks to the addition of Avolites to its distribution roster. Additionally, the diversified domestic importer and distributor of professional audio and lighting equipment has appointed Brad White as National Sales Manager to head up the Avolites division.
Avolites is dedicated to producing the very best control solutions for all aspects of the professional lighting industry. Avolites equipment utilizes cutting-edge technology while retaining the accessible, intuitive, hands-on familiarity for which Avolites’ products have become popular and renowned.
White is charged with the development of the Avolites business in America working with lighting designers, specifiers, dealers, production companies and facilities. The appointment reunites White with Avolites in the US, where he served as Technical Support and Sales Manager (and affectionately known as “Mr. Avo”) for a dozen years.
Additionally, White has a wealth of accumulated professional lighting experience working as both COO (2011-2013) and Lighting Tech/Designer (1990-1996) with TERI Productions, as Director of Sales and Technical Sales Manager for PixelRange Inc. (2009-2011) and has extensive expertise facilitating the programming and/or design of various tours, festivals and corporate events.
“The Lighting division at Group One is continuing to expand and we couldn’t be happier to have Brad White re-united with the Avolites product line,” stated Group One President, Jack Kelly. “Avolites is one of the great legacy brands in the lighting industry and all of us at Group One are looking forward to further developing the U.S. market for a great range of products from a great company. I know that the market here has such a great deal of respect for Brad’s knowledge and work ethic and we are extremely happy to welcome him into the Group One Family.”
“I am very excited join the Group One family,” White added. “Avolites has been a part of my life for many years and it’s great to be officially back! Group One’s industry experience is going to be an amazing asset to the Avolites brand.”
More details from Avolites (www.avolites.com):
“This is a fantastic arrangement for Avolites,” explains Koy Neminathan, Sales Director at Avolites. “It will enable Avolites to extend its product reach into the US market whilst being able to service already existing US clients more efficiently, obviously we are delighted.”
Avolites’ decision to partner with Group One Ltd was based on the US company’s extensive industry experience as well as the opportunity for Avolites to be part of Group One’s rapidly expanding lighting division.
“This is a great day for Avolites, Group One and the lighting industry,” continues Avolites’ Managing Director Steve Warren. “Jack Kelly and the team at Group One share our vision of growth in the USA driven by excellent customer service and the best project support possible. Avolites has made great strides with the introduction of the Sapphire Touch and Titan Mobile, expanding our popular range of Titan family consoles all powered by the Titan engine. With Titan V7 set for release the best is yet to come! Hold onto your hats USA and get ready for it!”
Group One President Jack Kelly comments: “Avolites is one of the great legacy brands in the lighting industry and all of us at Group One are looking forward to further developing the US market for a great range of products from a great company.”
The respected US lighting and sound distributor has selected Brad White (pictured) to head up company’s Avolites division as their National Sales Manager. White, who during his time at TERI productions both as COO and Lighting/Tech designer has worked extensively with Avolites products and is thrilled to be officially affiliated with the UK console manufacturer.
Kelly says that the choice to go with White was clear from the start. “I know that the market here has such a great deal of respect for Brad’s knowledge and work ethic and we are extremely happy to welcome him into the Group One Family.”
White will focus on the development of the Avolites brand in America working with lighting designers, specifiers, dealers, production companies and facilities. The appointment reunites White with Avolites in the US, where he served as Technical Support and Sales Manager (and affectionately known as “Mr. Avo”) for more than a decade.
“Avolites has been a part of my life for many years and it’s great to be officially back!” says White. “I’m very excited join the Group One family, the US distributor’s industry experience is going to be an amazing asset to the Avolites brand.”
Avolites is dedicated to producing the very best control solutions for all aspects of the professional lighting industry. Avolites equipment utilises cutting-edge technology while retaining the accessible, intuitive, hands-on familiarity for which Avolites’ products have become popular and renowned.
Avolites consoles have been in-demand at a number of American events this year, including leading UK lighting designer Dave Byars who put his brand new Avolites Sapphire Touch to work onBrit-pop band Blur’s heavily atmospheric 2013 show at the Coachella festival California.
