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4UTC Designs Videotron Mobile Stage for Igloofest 2014

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MONTREAL — Igloofest will return to Montreal with cold-weather outdoor revelry set for Jan. 16-18, 23-25, Jan. 30-Feb. 1 and Feb. 6-8. The event is co-produced by Piknic Electronik and the Quays of the Old Port, the section of the city where the event takes place. Tens of thousands are expected to brave the harsh conditions, including, of course, the supporting crew. 4U2C, headed by Yves Aucoin, issued a press release on its design for the Videotron Mobile stage.

More details from 4U2C (www.4u2c.com):

Record-breaking Siberian cold snaps, slushy thaws, rain, sleet, violent deep-freezes – nothing has kept the Igloofest production team from preparing the Old Port’s Jacques-Cartier Quay for the eighth edition of the month-long celebration that will begin in a week. These extreme conditions that continuously shape the expertise of our team are also the very ingredients that make Igloofest the unique world-renowned event it has become.  In honor of the event’s exceptional character, the festival offers a new space worthy of its scope, the Videotron Mobile stage, whose dimensions completely change the appearance of the Igloo village.  A veritable reinvention for Igloofest, this new space designed by 4U2C will change the dynamics of the event.

To understand the Igloofest frame of mind, seeing and experiencing at least once in person is a must.  The enormity of its visual displays is equaled only by the madness of creating an electronic-music festival under the stars, on the Quays of the Old Port of Montreal, during twelve of the city’s coldest winter evenings. This year, the Sapporo stage will once again impress with its size, which has increased. However, this year the biggest news is across the village. We leave behind the small igloo and move to what is more than just a second stage, but a truly immersive open-air universe of its own.

Presented by Videotron Mobile, who joins the party for the first time, this new urban igloo made of nested containers is also a nod to the original purpose of the Old Port. The space, lighting and projections to be broadcast have been devised by 4U2C, a new player in the world of visual creation and a partner of our faithful collaborator, Solotech.

“The idea of reconfiguring the second stage has been simmering for a long time and the combination of new partnerships with Videotron Mobile and the 4U2C team occurred at just the right moment to help us implement the project,” explains Nicolas Cournoyer, General Director of Igloofest.

“For the 4U2C team, Igloofest’s invitation to create an immersive environment in which the festival will take place represents a great challenge, both in terms of design and imagination. The prospect of working under the open Montreal sky in winter is very appealing,” adds Yves Aucoin, President of 4U2C.

For festival-goers, this new space within the heart of the festival will offer three times more space than before to dance and experience Igloofest in otherworldly fashion. For the invited artists, 90% of whom are from the local scene, this beautiful window will be, for some, the first chance to play in front of such a large crowd.

The arrangement of containers creates a screen more than 30m wide, wrapping audiences within an environment quite distinct from the village and main stage. 4U2C’s signature touch will visible throughout the Igloofest season and will be highlighted at a special evening on January 24th,when 4U2C and its artists will lead the crowd into their own world of images and visual sensations, which lock into the beats of guest DJs to electrify the crowd.

Program overview

Here are the musical and visual artists who will be the first to play the new Vidéotron Mobile stage at Igloofest 2014.

Thursday, January 16

DJs: Kasteniede  B2B Yan Leigh  // Le Boucher  B2B Mono Poly

VJs: A – FP7 // Hugues Clément

Friday, January 17

DJs: Michael Gracioppo  // Alex From Tokyo // Christian Pronovost

VJs: Ewerx // Oli Sorenson

Saturday, January 18

DJs: Compton Chic  // Phil Sparkz

VJs: Skunch // Video Girl

Thursday, January 23

DJs: No Kliché  // Ryan Playground  // Jay London  B2B Myfrienderic  // Love Thy Brother

VJs: Hugues Clément // Push 1 Stop

Friday, January 24

DJs: Thomas Von Party  // Crackboy

Visual: 4U2C

Saturday, January 25

DJs: Maus  B2B Monitor  // Kressel (Live)  // Monitor  // Maus

VJs: Vj Azyl // Oli Sorenson

Thursday, January 30

DJs: A Rock B2B Shaydakiss  B2B Hatchmatik

VJs : Bbblaster // A – FP7

Friday, January 31

DJs: Iron Galaxy  B2B Francis Oak

VJs: Johnny Ranger // Push 1 Stop

Saturday, February 1

DJs : Surfing Leons // Zubi

VJs : Santoz // Vj Binocle

Thursday, February 6

DJs : Mayssam  // NOTV

VJs : Ewerx // Vj Homing

Friday, February 7

DJs : Hissy Fit  // Basic Soul Unit

VJs : Push 1 Stop // Johnny Ranger

Saturday, February 8

DJs : Amir Javasoul  B2B Lebaron

VJs : Oli Sorenson // Hugues Clément