ARGYLE, TX – GoVision announced a partnership with Advia Partners. The alliance promises to deliver what event rights holders and advertisers have long dreamed of: A means to understand the audience viewing their on-site displays, coupled with the ability to trigger digital content, by viewer, in real time.
More details from GoVision (www.jumbo.tv):
Imagine having the ability to precisely connect the right message to the right person at the right time at your next live event. Now, you can. GoVision, a premier, full-service provider of large-scale LED video displays and related services, including production, creative content, custom design, fabrication and installation, today announced an exclusive marketing alliance with Advia Partners to deliver what event rights holders and advertisers have long dreamed of: A means to understand the audience viewing their on-site displays, coupled with the ability to trigger digital content, by viewer, in real time.
This cutting-edge technology will now be offered to all GoVision clients as an additional service through Advia’s exclusive partnership within the LED rental and installation industry.
“In many ways, Advia is providing the Holy Grail of event analytics,” said Kevin Faciane, partner and vice president of business development at Argyle, TX-based GoVision. “Our clients will now be able to track, quantify and amplify the impact of their digital signage in a way they never could before. It’s invaluable information for event operators and advertisers alike.”
Using a combination of media players, WiFi sniffers and cameras, Advia collects and analyzes hard data from event sites, including detailed audience size, behavior and demographics. Using responsive visual engagement, advertisers can use this data to provide personalized content on GoVision’s LED screens, changing the display in real-time for each individual viewer.
“We like to say that we provide the who, what, when and where so event operators can add services and improve efficiencies,” said John DeCaprio, CEO of Cincinnati-based Advia Partners. “We’re very proud to form this alliance with GoVision to bring our services to hundreds of events all across the country. We’re looking forward to helping their clients harness the power of this new, smart technology to further increase the value of the LED screens and other services provided by GoVision.”
For more information on Advia’s technology, visit Adviapartners.com or call Tom Kempton at 513.708.0296.
