LONDON – Earlier this month, Graham Jones Music Ltd organized ‘Project 70’ – a 70th birthday celebration that took place at the historic Tower of London. In order to create a memorable occasion, the event featured a 70 piece marching band along with a live performance from soprano Laura Wright. As a result, it required reliable AV support and White Light was called upon to provide the complete technical solutions.
The logistics of Project 70 were overseen by Event Planner Graham Jones. He comments: “The theme of the day was quintessentially English. This involved high tea at the Royal Horseguards Hotel, a boat ride along the Thames and even a private bus tour of London. The main dinner and reception took place in the Tower of London. As guests were coming in from all across the globe, we wanted to ensure that the evening left a lasting impression on every single one”.
As a result, Graham arranged a 70 piece marching band to play as guests arrived at the Tower. He also arranged for renowned soprano Laura Wright to give an exclusive performance. Graham adds: “It was fantastic to get someone of Laura Wright’s stature to perform. That said, in order to get the most out of this, I knew we would require a reliable audio system. Therefore I got in touch with WL”.
Shrenik Singhavi, WL’s Conference Account Manager, comments: “The actual performance was taking place outside, in the area between the Jewel Tower and the White Tower. The space itself is quite open so we had to ensure that everyone in attendance could hear the performance as clearly as possible. To achieve this, we drew on the EM Acoustics M-C15 Stage Monitor along with the EMS 121 Loudspeaker. We also supplied Shure microphones along with a Yamaha QL1 Mixer.
He adds: “Once the performances had finished, guests made their way into the White Tower for the evening banquet and main celebrations. In here, we also supplied the lighting, meaning that we were able to provide the complete production solutions across the entire evening”.
Due to the Tower of London’s busy schedule, WL had an extremely limited set-up time for the event. Shrenik adds: “We arrived on site at 6pm and the performance took place at 7pm. Therefore we had literally an hour to set everything up and perform the various sound checks. We did this whilst the guests were being given a private tour of the Crown Jewels, ensuring that we maximised our time on site”.
The event was a huge success and another example of WL providing the complete production support in an historic location. Graham adds: “The birthday celebrations were extremely ambitious and it was great having a team as reliable as WL to help me achieve exactly what the client required on the day”.
Shrenik states: “We have vast experience of working on corporate events at historic venues such as the Tower of London; primarily due to our status as an approved cross-palace supplier for Historic Royal Palaces. We are also aware of how more and more clients expect the highest of standards within a short timeframe – something we are able to deliver on every occasion”.
