FREMONT, CA – Arista Corporation, recognized globally as a leading manufacturer of audio and video related products for the commercial AV installation market, and Blockhouse Studios have formed a strategic partnership to address the challenges and misconceptions common in the area of video projection mapping technology.
More details from Arista (www.aristaproav.com):
By combining the strengths of Arista’s Video Projection Mapping Turnkey System, which incorporates a 4U rack mount computer powered by an Intel Xeon 10-core processor combined with the company’s ARD-5816 HDBaseT transmitter, Arista brings a compact, powerful, all-in-one technological solution to the video projection mapping equation. Complimenting this is the creative expertise of Blockhouse Studios, a pioneering creative services company recognized for its expertise in this area.
Video projection mapping is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects, or theatrical stages. Blockhouse Studios’ projection mapping examples include projecting flames onto the floor at Indiana University Hoosier basketball games and projecting landscapes and other visuals onto walls and other surfaces at Las Vegas’ Red Rock Casino. The process involves multiple video projectors and related control equipment paired with a creative vision that results in larger-than-life visuals that enhance a wide range of events. The Arista / Blockhouse partnership addresses both the creative and technological aspects of the process—enabling others to achieve the best possible results.
Kevin Winkler is the Owner of Blockhouse Studios (www.blockhouse.media), which was formed by Winkler and his business partner, Andrew Beargie. As a cinematographer and content creator, Winkler’s focus is on providing turnkey solutions for projection mapping. As an early evangelist of projection mapping and now working with Arista’s hardware solutions, the two companies, combined, offer a complete solution for event venue installation sales, service, and support.
Reflecting on the two companies’ new relationship, Winkler offered the following comments, “I have always had a passion for video creation, and the possibilities offered by projection mapping technology are astounding. Until the advent of Arista’s Video Projection Mapping Turnkey System however, the technological challenges of such an undertaking were a major stumbling block. Arista’s system takes the guesswork out of the equation and enables content producers such as myself to focus on the creative task—knowing that Arista’s technology has my back. I have every confidence that, as more AV integrators and creative professionals gain exposure to the possibilities projection mapping offers, the market will experience a dramatic uptick—and that benefits everyone.”
Martin Fishman, Vice President of Arista Corporation, echoes Winkler’s enthusiasm, “Projection mapping has the ability to take an ordinary room, such as a common hotel convention meeting space or external building facade and turn these venues into a positively mesmerizing environment. The collapsible walls used to adjust the size of the space can now serve as a creative canvas onto which landscapes, digital signage, video, and more can be projected. The result is an environment that fosters creativity, encourages people to be more engaged, and completely re-writes the book on what is possible for any given space. Our partnership with Blockhouse Media serves as a platform for Kevin to show AV professionals the creative potential while we provide a turnkey technological solution to the process.”
To learn more about Arista’s Video Projection Mapping Turnkey System, go to https://www.aristaproav.com/applications/projection-mapping/
