On April 13, 2025, the long-anticipated Expo 2025 Osaka, Kansai, Japan, officially opened its doors to the world. Spanning 184 days and welcoming participation from over 150 countries and regions, this global event presents a vivid blueprint for the future shaped by technology, culture, and international collaboration.
Against this global backdrop, AOTO, a leading innovator in LED display technology from China, is powering four major pavilions, including the Japan Pavilion and Saudi Arabia Pavilion. More than a provider of display hardware, AOTO plays the role of a visual storyteller, using light and screen to frame how the world sees tomorrow.
As the host nation, Japan brings its vision of “Designing Future Society for Our Lives” to life through a fusion of tradition and innovation. The pavilion’s circular design, inspired by the theme of “Connections of Life,” blends modern architecture with cultural aesthetics. Inside, tea ceremonies and ikebana installations interact seamlessly with AI-driven robots and sustainability demonstrations, delivering a rich, multisensory experience.
AOTO’s LED display system plays a central role in this narrative. Acting as both an information medium and an emotional interface, it enables visitors to engage with the space on a deeper level. With ultra-high-resolution performance and adaptive scene integration, AOTO technology ensures every visual detail supports the immersive storytelling—from humanity’s relationship with nature to our evolving role in a technologically-driven ecosystem.
Designed as a desert oasis, the Saudi Pavilion explores how sustainability can reshape a nation. Its architecture—elegantly curved and built with renewable materials—mirrors its environmental vision. Inside, vertical gardens, bio-gas facilities, and CO₂ recycling systems create a living ecosystem that embodies the kingdom’s forward-looking commitment to green innovation.
AOTO’s LED displays serve as the pavilion’s immersive visual backbone, guiding visitors from micro-ecological simulations to macro-urban landscapes. These dynamic displays don’t just present information—they tell a story, helping audiences connect with Saudi Arabia’s vision of fusing tradition with technological innovation to build a resilient, eco-conscious future.
Immersive Entertainment Zone: Redefining Visual Storytelling, Frame by Frame
In a high-profile collaboration with a world-renowned entertainment studio, AOTO helped bring to life the Asia premiere of the Hollywood blockbuster “The General.” Located within the Public Pavilion, this immersive display zone showcases AOTO’s fine-pitch indoor LED technology, delivering breathtaking color precision and cinema-grade clarity.
Clients praised the screen as “better than the theater itself,” with its vivid visuals drawing both attendees and staff into a space where story and technology merge. By enabling world-class IP content to be experienced with exceptional fidelity, AOTO becomes not just a platform—but a partner in global cultural storytelling. This partnership also reflects the expanding role of Chinese display innovation in shaping the international media and entertainment landscape.
Lifestyle Zone: Everyday Spaces, Elevated by AOTO Technology
In contrast to the grandeur of national pavilions, one of the most engaging scenes unfolds at a Japanese lifestyle restaurant within the expo grounds. Here, AOTO’s outdoor LED display seamlessly integrates with the dining environment, broadcasting culinary content while enhancing the overall ambiance.
It’s a quiet but powerful demonstration of AOTO’s soft-power approach to immersive design. By embedding display technology into everyday life, AOTO transforms visual communication into an experiential asset—one that reflects Japan’s philosophy of culture as lived experience.
More Than Screens: AOTO Powers Connection, Culture, and Global Dialogue
Expo 2025 is not merely a showcase of technologies—it is a global conversation about how we see, shape, and share the future. By playing an integral role in four key exhibition zones, AOTO demonstrates it is far more than a manufacturer. It is a global enabler of culture, communication, and national storytelling.
From the Middle East to East Asia, from blockbuster IPs to lifestyle environments, AOTO is redefining how nations express identity through digital media. Every pixel becomes a powerful conduit for ideas, innovation, and shared values.
Over the next 184 days, AOTO will continue to support global exchange through the power of visual technology, contributing Chinese ingenuity to the collective journey toward a better, more connected future.
Further information about AOTO: www.aoto.com
