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Syncrolite Marks 30 Years, Notes Continued Momentum

Syncrolite shines big color and beams on Reunion Tower and Dallas Morning News building.

Syncrolite Marks 30 Years, Notes Continued Momentum

DALLAS – Syncrolite marked 30 years as an entertainment /architectural lighting manufacturer and noted continued momentum in 2014. Dave Keighley, the company’s COO and executive VP of sales, noted that, along with a slate of high-profile events and concert tours, Syncrolite has expanded its management team and is now poised for further growth. Pictured here is a recent project where Syncrolite lit the Reunion Tower and Dallas Morning News building.

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Justin Lang, editor, PLSN magazine

The Golden Rule RULES

Summertime madness is upon us!  It seems as though we skipped over the typical spring cool weather and into the thrill of summer.  While much of the country dealt with winter-like temperatures well into April, the industry has been preparing for the intense festival and summer tour season. Shops have been working long hours pulling gear, ordering up the latest gear and rehearsing to get this right for those millions of fans waiting for their favorite acts to roll into town.

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Water by the Spoonful at Oregon Shakespeare Festival. Photo by Jenny Graham

Maximum Minimalism: Water by the Spoonful at the Oregon Shakespeare Festival

While technological innovations have certainly become a mainstay of modern theatre, sometimes the trick is not in showing off what you have but utilizing it in a way that makes it flow seamlessly within a story. As some film buffs are prone to say, the best special effects are usually the ones you do not notice. In their rendition of Quiara Alegría Hudes’ Water by the Spoonful, which runs this spring and fall, the Oregon Shakespeare Festival uses video projections and pixel mapping to create an aesthetic that enhances the tale of chat room buddies, all of whom are addicts, spilling their secrets while staying anonymous.

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Tool 2014 tour photo by Steve Jennings

Tool 2014 Tour

Tool’s lead vocalist, Maynard James Keenan, not only shuns the spotlight, he often performs in random positions — facing the wings or upstage wall, for example — instead of looking out to the audience. There’s a bit more light illuminating the other band members, but the visuals accompanying a live Tool concert are designed to support of the music and its overall vibe, not serve up a larger-than-life display of performing band members. Tool’s guitarist, Adam Jones, plays a key role in the creation of the band’s visuals, for both its music videos and the video seen during the band’s live shows. The band members do not appear in the music videos, either. Instead, the viewer sees a mélange of abstract and representational forms that help serve as each show’s narrative while emerging as their own form art.

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