NEW YORK – When Swedish retail giant H&M opened its newest US flagship store in New York’s Times Square, lighting designer Ira Levy selected Clay Paky Sharpy and A.leda Wash K10 LED-based lights to enhance the store’s futuristic, high-tech look.”The idea was for the store to appear as if shoppers were coming to a New Year’s Eve party 24 hours a day,” Levy said of the store, which is “located across from where the ball drops on New Year’s Eve, and it has a club environment with lots of glitter and reflective surfaces. We use moving lights to add energy to the retail experience and shoot the lights against all the reflective surfaces, almost like a stylized mirror ball.”
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