Renegade Makes a Surreal Entrance at 100% Design
LONDON – Renegade’s Nick Gray created a 50-meter video sculpture for the entrance of the 2012 100% Design exhibition at Earls Court. The work, which resembled an intricate DNA wire-frame structure in architecture and appearance, was fed with video content from a media server, and drew attendees into a completely immersive experience. “I wanted to create a real sense of physical anticipation as people traversed the tunnel, which was completely black apart from the video streams flowing and tumbling around it. The idea was that people undertook a journey as they passed down the tunnel, experiencing emotion, excitement and proper physical sensations,” Gray says.
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