New York – JC Penney recently unveiled a new branding campaign to reinvent the company as JCP, a change that reflected a new look and feel of their entire retail presence. Seeing Eye Lighting Design and 4Wall New York worked together to launch the new campaign at an event at Pier 57 in New York City.
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Delhi, INDIA – The new Shroom Lounge and Nightclub in Delhi owes part of its club experience to the projection designs from multiple coolux Pandoras Box Player licenses. Digital Advantage was responsible for the overall installation and system integration, with Montie Paul taking care of the coolux programming in particular.
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Yokohama, JAPAN – The Nissan Global Media Center was designed as a modern and stylish structure that illustrates Nissan’s corporate vision for the future. D.T.S. Lighting products were recently installed to illuminate the center’s studio, configured in a lighting rig that resembles a UFO hovering above the room.
Read More »JERUSALEM — The lighting rig for Israel’s annual Independence Day remembrance ceremonies at Mount Herzl this week fell during military rehearsals April 18, killing an IDF officer and injuring seven other military personnel. Four involved with the staging setup were arrested for negligence. They have been released but remain under house arrest. The ceremonies will proceed at the site as scheduled, with recognition for victim, Second Lt. Hila Betzaleli, 20, who was laid to rest near the site shortly after the accident occurred.
Read More »Jim Lenahan, longtime LD for Tom Petty and the Heartbreakers, describes the 2012 tour, now underway, as a “super-simple scaled-down look…We’re basically turning arenas into… Read More »Simplified Looks for Big-Time Tour
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LONDON — Le Mark, maker of the Dirty Rigger glove collection, announced that 10 percent of proceeds from the sale of their Ladies XS range of gloves for the coming year would go towards the U.K.-based Breast Cancer Care Program. WiSE (Women in Stage Entertainment) is joining the effort by raising attention among its nearly 600 female members and their supporters.
Read More »MONTREAL — PhantomShadow Group Inc. (PSG), in collaboration with LightConverse North America, is helping clients trim costly event programming and venue time by designing with LightConverse 3D Show Platform pre-viz software in its studio instead.
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London, UK – The ‘Face Britain’ project, instigated by The Prince’s Foundation for Children & The Arts, attempts to break a world record for Largest Collaborative Artwork. This is the first time animated video portraits have decorated Buckingham Palace (running until Saturday, April 21, 8:30-11:30 pm.) The Projection Studio is behind the event. HM The Queen herself was the production supervisor of sorts, having to approve it every step of the way.
Read More »HONG KONG – GLP has appointed Pacific Lighting’s Singapore operation as exclusive distributor for its products in Singapore and the Malaysian territories. Pacific Lighting Director Hugh Chinnick says their company has been cautious in entering the moving LED fixture market until now, confident that GLP will successfully fit into their existing product range.
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LONDON – Chris Bushell, LD for Florence + the Machine, designed his lighting scheme to complement the theme of 1920’s Baroque fashions and architecture. To achieve this effect as well as make use of an esoteric color palette, he chose to use VL3500 Wash and VL3000 Spot luminaires from Philips Vari-Lite for the band’s world tour.
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