PixelFLEX Panels Attract Passersby to Novartis Booth at AHA Trade Event
NEW ORLEANS – Attracting nearly 18,000 attendees from more than 100 countries, the American Heart Association Scientific Sessions is the premier opportunity for medical professionals to come together to share ideas. As a leader in the global healthcare field, Switzerland-based Novartis was looking to make a dynamic statement at the event through a colorful digital media and interactive trade show display. Wanting LED video to play a prominent role in the booth design, Novartis turned to Milan-based WorldWide Events and Vancouver-based Xibita.
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