ADVERTISING ESTABLISHES CONTACT Advertising is a preferred method for introducing people to products and services. Advertising cultivates new prospects. Advertising builds awareness. Before exposure to… Read More »Top 10 Reasons to Advertise
Read More »AMSTERDAM – Philips, the €15B Dutch conglomerate founded in 1891 and now active in sectors ranging from lighting to consumer and healthcare products, announced on Sept. 22 a plan to split into two entities – with its €7B lighting business on one side and the company’s consumer and healthcare divisions merging to form the other. The Philips brand will be retained for both the Lighting and HealthTech companies.
Read More »The popularity of projection mapping continues to grow, but when clients ask for video projection, do they want true 3D mapping projection, or are they… Read More »Projection Basics: 2D Masking vs. 3D Mapping
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LAS VEGAS — If you haven’t yet nominated any individuals, companies or products for the 2014 Parnelli and Indispensable Technology “IT” Awards, there’s still time to do so, but the deadline of Sept. 30 is only one week away, so the time to act is now!
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MIAMI BEACH, FL – Ivy nightclub’s DJ booth grips the attention of visitors with “fingers of light” created by 10 Chauvet Professional Rogue R1 Beam fixtures. LD Michael Callahan of Audio Video Lighting Innovations (AVLI) specified the gear. The club also uses Chauvet’s Intimidator Wash Zoom 350 IRC moving wash fixtures and COLORdash Par-Quad 7 par style fixtures for interior/exterior lighting.
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DETROIT — LD Daniel K Boland specified 64 Robe Robin Pointe moving lights for the Eminem X Rihanna Monster stadium tour, which played six sold-out dates in three key cities across the U.S. — at the Rose Bowl (Pasadena, CA), MetLife Stadium (NJ/NYC) and Comerica Park here in Detroit. VER provided both lighting and video gear.
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GLASGOW, Scotland – For the National Theatre of Scotland, based here, White Light provided new lighting and control gear including Martin MAC Vipers, Auras and a new ETC Gio console for current and future productions. The 2014 season includes performances of The Tin Forest and The James Plays.
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