Building the Jonas Brothers’ Stage of Dreams
“Scream if u luv nick/joe/kevin!” reads the I-Mag, displaying monitored text messages from fans in the arena. Not everyone at a Jonas Brothers concert responds, but anyone arriving without earplugs will leave with a ringing reminder of how excited the girls in the audience can get when even a text-message proxy for the Jonas Brothers comes into view. The lighting and stage design for the boys’ current tour revolves around a Tait Towers-designed main stage with two smaller B stages. The design and gags heighten the excitement of the concert experience for the younger crowd by bridging the distance between the teen fans and their idols.
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