ONE! TWO! THREE! It’s Triple Duty for WWE’s John D’Amico
The world of professional wrestling is one part theatre, one part soap opera and three parts loud music, rabid redneck fans and outrageous wrestlers. Good or bad, everybody has a take on wrestling. Yet no one can argue with its marketing prowess. Imaging and branding have been prevalent in professional wrestling ever since Terrible Ted, the wrestling bear, took down Bunny Dunlop in the 1950s. But how do they do it now? As WWE’s senior production manager John D’Amico explains, it’s a lot good people, hard work, and of course, a lot of sweat.
Read More »