Electrosonic Install Helps National Building Museum

When the clock ticked down to 00:00 at the end of the first half of Super Bowl XLVII, more than 700 people began a well-choreographed and meticulously rehearsed process to get the Pepsi Super Bowl XLVII Halftime Show onto the field. In under eight-minutes, the field was transformed into a fully realized concert spectacular. Beyoncé, along with a reunion of Destiny’s Child, entertained the 75,000+ football fans in the stadium and over 108 million people watching worldwide. Twelve minutes later, the field was just as quickly cleared and the game resumed. (Okay, for only a short time before an unscheduled break, but that is not our industry’s story to tell.)

There are two things that you need to know about lighting the Grammy Awards, the 55th annual edition of which was telecast on CBS Feb. 10 from the cavernous Staples Center in downtown Los Angeles. First, even though the venue holds nearly 20,000 when seating can be extended to include the floor (it’s less than half that for basketball and hockey — it’s a big floor), and the first 20 rows on that floor hold the crème de la crème of the music industry, the show isn’t about them. Rather, it’s about the 28.37 million or so pairs of eyeballs that the show drew this year, some of which will buy recordings that they might not otherwise have. The camera adds ten pounds and 10 million units of sales. On a less pecuniary level, it’s also about presenting a record industry as robust, creative and vital despite concerns about losses to piracy, a bad economy and growing consumer ennui.