‘HAILstorm’ Seen by 5,000, Despite the Rain
To help celebrate its 200-year milestone during the school’s 2017 homecoming festivities, the University of Michigan turned to Maxin10sity, a Budapest, Hungary-based projection-mapping design firm founded by Tamás Vaspöri. The end result, HAILstorm, was a 10-minute spectacle that transformed the Rackham Building on the university’s Ingalls Mall into a creative array of trompe l’oeil imagery marking the university’s highlights and the passage of time.
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