PS4 Launch: Stungun Transforms Manhattan Hotel
The week-long press event to launch Sony’s PlayStation 4 (PS4) console, held a trendy boutique hotel in lower Manhattan known as The Standard, High Line last fall, was a virtual feast for the eyes, meshing elements of high- and low-tech, including ad hoc and supersized video projection, an “interactive” LED walkway, hundreds of LED lighting fixtures simultaneously blasting color into the night and outdoor guerrilla gaming zones.
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