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The 411 on Area Four Industries

All Photos by Joe Kenemore

A Complete Reset

Design Team Reboots Corporate Event Conventions with In-the-Round Cisco Live!

The purpose of this year’s Cisco Live! event, a multi-day educational event for IT and networking professionals staged within the Mandalay Bay Arena in Las Vegas in late June, was to introduce a radically new networking product. So it makes sense that, when the event’s organizers turned to Lightswitch and Go! Experience Design, they were hoping to provide attendees with an experience that also defied expectations.

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The curved LED display moved up and down to reveal company VIPs and musical acts. Photos courtesy Leo Events

Walmart Annual Shareholders Meeting

There’s nothing that comes close to the Annual Walmart Shareholders Meeting as employees gather from around the world in Fayetteville, Arkansas to celebrate all things Walmart, the most profitable retailer in the world since 1988. Founder Sam Walton held the first shareholders meeting in 1970 when he presided over five others at a coffee shop table in Bentonville, the company’s headquarters. Each year the event grew, and since 1994, it has been held on the University of Arkansas campus in Bud Walton Arena, home to the Razorbacks basketball teams. This year, Walmart associates and shareholders filled the arena.

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Photos courtesy Blueshift Design

Alan Jackson ‘Honky Tonk Highway’ Tour

With 16 studio albums and nearly 60 million records sold worldwide, the multi-platinum recording artist Alan Jackson has solidified himself as one of country music’s most iconic talents. In a career that spans three decades, Jackson is still hard at work touring the nation for his dedicated fans. Needing a new production design to support the current “Honky Tonk Highway Tour,” the management team once again enlisted the creativity of Craig Rutherford of Blueshift Design who, in turn, called upon Nashville-based tour provider Elite Multimedia.

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U2 performed at Bonnaroo this year

Bonnaroo Music and Arts Festival

The Bonnaroo Music and Arts Festival, now in its 16th year on the 700-acre site in Manchester, TN opened on an historical note with U2 as the opening night performer. It marked the first time in their 41-year career playing a festival in America, and only the second time they have ever performed on a festival stage. More than 65,000 people attended the four day event.

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Toucan Productions helped transform a rural Texas ranch into a musical playground. Photos - aLIVE Coverage, courtesy Euphoria Music Festival

From Field to Festival

The Sixth Annual Euphoria Music & Camping Festival

On any other day at Carson Creek Ranch, one might hear crickets chirping in the grove of pecan trees, while cattle grazed and horses neighed under the hot Austin, TX sun. But for four days in April, its 60 acres of fields along the banks of the Colorado River were transformed into an entertainment venue with the Euphoria Music & Camping Festival.

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All photos by Kevin M. Mitchell

Breaking Day with Norah Jones

A Well-Crafted Backdrop, Perfectly Lit, Creates a Palette of Possibilities

Creating textures. Accenting moods. A woman with a beautiful voice at a Yamaha grand piano with a fantastic band behind her. All in a day’s work for lighting designer Steve Baird as he works with a perfect backdrop and just the right amount of lights (not one too many or one too few).

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Roy Bennett's pods flew in fixtures from the Motherland. Photos and text by Steve Jennings.

Rammstein 2017 Tour

For those fans lucky enough to see Rammstein’s tour on their limited 2017 U.S. run, one might ask — was it hotter that day in Las Vegas at temperatures of 110 degrees F. outside, or hotter on stage inside the T-Mobile Arena where the band’s pyro is the biggest of any band in the world? We spoke with the tour’s production and lighting designer Roy Bennett, associate lighting designer and programmer Jason Baeri, production manager and ffp managing director Nicolai Sabottka, pyro/SFX crew chief Nick Thompsett and the tour’s two lighting directors, Faren Matern and Bertil Mark.

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Nook Schoenfeld, Editor, PLSN

Moved by a Show

Have you ever gone to a show, and been totally overwhelmed by your senses to the point that you were actually moved? I mean, seriously touched by a performance?

There are those rare moments in life where you are just overcome by emotions of happiness caused by witnessing something that was just so spectacular it left you posing a question to the patron standing next to you along the lines of “Holy Cow, did you just see what I just saw?” I count five times in my life.

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LD Günter Jäckle is lighting the 71-year-old performer with 28 GLP JDC1 strobes, 24 impression X4 Bar10 fixtures and 24 GT-1 hybrids.

Udo Lindenberg Tours With GLP

PAPENBURG, Germany – When “panic rocker” Udo Lindenberg goes on tour it becomes total art for the eyes and ears. In his locker Udo Lindenberg has everything that makes a show the absolute highlight: artists, UFOs, sensations and, as always, his own secrets, which create a light and video show with extra class and perfect sound.This was certainly the case with the recently completed tour of the new album “Stronger than Time” (“Stärker als die Zeit“). The 71-year-old does not think he will ever stop, and promises his fans another 30 years of well-refined panic with orchestra.

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VER is supplying lighting, control, truss automation and media servers for the tour.

Bruno Mars Tour Includes 214 Solaris Flares

LOS ANGELES – The North American phase of Bruno Mars’ 24K Magic World Tour is now in full swing, with 63 dates from July to November.  Opening in Las Vegas after 44 dates in Europe, the tour will continue to Latin America and Australia through next year.  214 Solaris Flares are key components of a spectacular show that celebrates the artist’s musical roots. 

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