What does the term “opera” conjure up? For me, opera is a classic art form that combines music, song, costumes, storytelling and elaborate stage sets — but it’s a genre that’s generally not accessible (or appreciated) by the average Joe. Operas were first written back in the 16th century. They reached their golden age in the 19th century, and to this day, hundreds of operas are still being performed at famous opera houses throughout the world, and a few are still being composed. Ever been to a performance?
Most would sadly say “no,” and this begs the question — how would a major opera company attract a new audience, and expose them to the wonders of Mozart, Verdi, Bizet and more?
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