NASHVILLE, TN — “Be So Bold” is the catchphrase surrounding luxury brand True Religion’s new marketing campaign. While encouraging consumer’s personal statements of daring fashion, True Religion made their own bold statement with the introduction of custom PixelFLEX FLEXDisplay LED video stands in a group of their top stores.
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LOS ANGELES – For Florida Georgia Line’s “Anything Goes” tour, LD/programmer Scott Cunningham is using Clay Paky lighting fixtures, grandMA2 consoles and MDG foggers and hazers, all supplied by Morris Light & Sound in Nashville and sourced via North American distributor A.C.T Lighting.
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TEL AVIV – You would expect an impressive and memorable show to accompany the launch of the newest and largest expo hall in the Middle East … and that was exactly the brief received by Lighting Designer Eran Klein of Tel Aviv based creative design practice Cochavi & Klein from show producers The Gallery.
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MELBOURNE, Australia — For White Night Melbourne on Feb. 21, Technical Direction Company (TDC) combined its projection mapping services with the creativity of graffiti artists as part of a graffiti-mapping artwork projected onto the largest mural in Melbourne — a surface spanning 5 stories in height and 70 meters in width.
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NASHVILLE, TN – Elation Professional will showcase its line of new innovations at the Nashville Open House March 4, 2015.
Read More »NASHVILLE, TN – The 12th annual Long Reach Long Rider charity motorcycle ride begins on Sunday, May 31 in Nashville, Tennessee. As a founding member, and the only person who has ridden the full ride every year, I’m asking for your support of this very worthwhile fundraising event. If you’re not familiar with the ride, here are some of the highlights.
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MILLBURN, NJ – Paper Mill Playhouse recently turned to 4Wall New York for the lighting gear necessary to bring Elf- a production based on the Will Ferrell movie of the same name- to the stage this winter season.
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SUN VALLEY, USA – Experienced German lighting designer, Henning Schletter (of Imaginary Lights) has become one of the first creatives in the world to adopt GLP’s new impression X4 Bar 20 LED batten lights – deploying them at a major product launch for Jaguar, in front of a star-studded audience that included British actor, and Hollywood star, Idris Elba.
Read More »At the Los Angeles Auto Show (LAAS), TLS Productions, Creative Technology and Christie Lites provided a new workhorse fixture — Elation Design Par 575s —… Read More »Auto Show Lighting Rigs Moving to New Fixtures
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OSAN, South Korea – The AmorePacific Beautiful Life Center has reinvented the factory tour and brand center. The cosmetic company’s expansive campus features an interactive multisensory and multimedia experience called Story Garden that includes sight, sound and touch. BRC Imagination Arts hired Electrosonic to do the initial AV design and provide AV support.
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Martin’s RUSH Gobo Projector 1, designed for club, bar, restaurant and shopping mall applications, is now shipping. Users can easily adjust the gobo focus, speed and position. The compact unit, measuring 215 x 135 x 152 mm and weighing 11 lbs. (2 kg), is also designed for non-intrusive silent operation.
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