An integration of set, lighting and video technologies created a flashy, pulsating design worthy of the Las Vegas Strip.
The 8th Annual Latin Grammy Awards got a dose of Vegas pizzazz. Not that the live award show needed any spicing up, as it is arguably the hottest night in Latin music, attracting audiences with its passionate, pulsating performances from today’s top artists, including Ricky Martin, Regaetón recording artist Daddy Yankee and Dominican singer/songwriter Juan Luis Guerra — the night’s showstopper, winning a record five awards, including Album of the Year. This year’s show reached a record 12.6 million viewers nationwide; in several major markets, it was the number one program in its time slot. “What happens in Vegas, stays in Vegas” need not apply here.
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