Helping Panasonic WOW the Crowds at ISE
AMSTERDAM – International creative design practice Painting with Light was commissioned by Panasonic to produce a high-impact multimedia live show for their stand at the 2017 ISE (Integrated Systems Europe) expo at Amsterdam RAI. Painting with Light’s creative director Luc Peumans initiated the idea of simultaneous tracking and projecting onto multiple objects. It was a mission for which no-one could calculate a potential success rate in the confined and frenetic space of an exhibition booth.