Jaguar, a Vivid Sydney 2016 Sponsor, Features New F-PACE SUV in Video Mapped Projection with LED Backdrop
SYDNEY – Technical Direction Company (TDC) worked with creative communications agency Spark44 Sydney and multimedia designers/animators Spinifex Group on a projection mapping and LED installation starring Jaguar’s new F-PACE SUV at Sydney’s Martin Place. The project reflected Jaguar’s support for Vivid Sydney 2016. After pushing a large “Start” button, the multimedia experience begins, presenting the vehicle on an angled podium against a diamond-shaped LED video wall. The vehicle itself comes alive with a video projection that deconstructs, rotates, recontextualises and generally manipulates the Jaguar SUV’s geometry.
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