BROOKLYN, NY – Absolut launched a new series of EDM events on the Brooklyn waterfront Sept. 12 – not by smashing a bottle on the prow of a ship, but by lighting up the sky with an 85-foot-high Absolut bottle-shaped silhouette. Fixtures from Clay Paky played a key role at the event, staged at the Pier 9 Container Terminal in Brooklyn’s Red Hook neighborhood. It was the first of a series of Absolut-sponsored EDM events, which moved on to cities around the world, including Johannesburg, Berlin and Sao Paulo.
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