YouTube Music Awards
YouTube is known for the spontaneous creativity of the artists and fans who post their videos to the site, and it was in that spirit that the inaugural YouTube Music Awards (YTMA) streamed live on Sunday, Nov. 3. The awards honoring the songs and artists that were viral hits globally this year were presented live at Pier 36 in New York City, and the 90-minute show lived up to YouTube’s promise of an untraditional event. Several of the winning artists, including Arcade Fire; Avicii; CDZA; Earl Sweatshirt; Tyler, the Creator; Eminem; Lady Gaga; Lindsey Stirling; and M.I.A., created live music videos on sets placed throughout the venue.
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