Skip to content

The Recession-Resistant Gentlemen’s Club Market

Digital Reveal for Mercedes B Class Cars in China

BEIJING — The launch of the Mercedes B Class in China, organized by the agency Munich One, revolved around the idea of a digital reveal. After an initial project meeting, the design team led by Andree Verleger and Guido Gesell approached coolux to explore possible uses of multiple projectors onto a full-sized car for this corporate event.

Read More »

Lex Products Names Graham Likeness Director of Marketing

STAMFORD, CT — Lex Products has named Graham Likeness director of marketing. Likeness will be relocating to Lex headquarters here from Calgary, AB Canada. Likeness’ past positions include national sales manager at Strand Lighting Canada, vice president of sales and marketing at Pathway Connectivity and contributions to ESTA.

Read More »

Robe Gear Installed at Dutch Mega-Venue

ENSCHEDE, The Netherlands — The Muziekkwartier, a new 80 million Euro venue, has opened with Robe moving lights installed in two of the multi-purpose spaces inside. After 18 months of construction, the new theatre replaced a previous building, with different venues inside run by several companies.

Read More »

Cultivating Music and Dance in WFC’s Winter Garden

NEW YORK — An open-to-the-public atrium may not be as lighting-friendly as a fully equipped theatre, but that didn’t stop Tinc Design & Productions from lighting and staging Wait for Green, a collaboration of ETHEL, a string ensemble, and dance choreographed by Annie-B Parson, in the Winter Garden atrium at World Financial Center.

Read More »

What it takes

    Years ago I was doing a corporate show with some friendly clients who produce multi million dollar events. Over a few drinks I got to know one of the executive producers pretty well. I asked him how his firm got in with these big drug companies he did events for. He explained the process he has to go through to make a presentation to get the gig. After wowing me with details he let me know that his company had spent 40k just in the presentation. I gasped and told him I could not imagine spending that much of my own money just for a chance at getting the gig. His reply was simple. “It takes money to make money.”

Read More »

New Edition of DMX512-A Available

NEW  YORK—A new edition of a lighting protocol that started with DMX 512 is now available. ANSI E1.11 – 2008, Entertainment Technology – USITT DMX512-A, Asynchronous Serial Digital Data Transmission Standard for Controlling Lighting Equipment and Accessories, can now be purchased from The ESTA Foundation.

Read More »