RTFM
When I’m not writing about video for PLSN or tracking down the latest video innovations on the concert stage, I make my living writing technical manuals for my clients. Way back in the last century, when the mighty Ampex was downsizing, I left the company to start my own business thinking that I could make a living producing sales, training, and marketing videos for broadcast manufacturers. However, a trend soon emerged after the first few dozen cold calls. Potential clients told me that their customers loved their products, but hated their manuals (and since this is a fine, respectful publication, we can’t print the client’s actual descriptions of their own manuals).
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