Company 411

It started when they were children. The three Suehle brothers were those kids at your grade school assembly who were in the back fiddling with projectors and lights, trying to make something unique happen. Enthralled with the production aspects of shows, Andy, Joe and John first worked on events at schools and churches. Their obsession became their profession. John, the eldest, got a Ph.D. in electrical engineering (yep, he’s Dr. John). Joe, in the middle, got a degree in mechanical engineering and an MBA. Andy, with a degree in mathematics, became the marketer and salesman of the trio. PLSN spoke to Joe for this article.

Three years ago, Avolites sent shockwaves through the industry with the launch of sister company Avolites Media. In that time the new company has delivered a host of award winning and industry milestone projects. We at PLSN feel the time is right to take a closer look at Avolites Media and the impact the company is having on the converging sectors of lighting and video control.

For the past three years, Steven Anschutz has lived a life built on fabrications. Ask him directly and he’ll admit, “I’m a fabricator.” So he made it his business. “In 16 years of working production on shows,” he recalls, “I noticed we always had to set up using the same gear that we’d used forever. We wanted to do things like mounting speakers directly onto trusses instead of having the separate up-lit truss and speakers on sticks. But there wasn’t a handy bracket out there to do that. There were many situations like that, where we’d be stuck using stock components. The standard manufacturers were not willing to create one-off custom pieces. So I decided to start making them myself.”

One of the bright lights in the bustling Chinese economy is Shenzhen Eastar Electronic Co., Ltd., maker of Esdlumen LED screen and lighting products. The 800-employee company is located in the mega-metropolis of Shenzhen, just north of Hong Kong in southern China’s Guangdong province.

Historians believe fireworks first exploded onto the scene in seventh century China and reached widespread use during the Song Dynasty (960-1279). A new dynasty began in 1889 when Constantino Vitale founded his fireworks company in Pietramelara, Italy. In 1920, he moved his firm and family to New Castle, PA, whose official slogan would become “The Fireworks Capital of America.” In its first century, the business that would emerge as Pyrotecnico grew to become one of the country’s largest fireworks companies. It now creates many of the world’s most dazzling displays.

Allen Analian’s zeal for electronics is, well, electric. “Everything today involves electronics, and electrical engineering is the basis for the advance of technology,” he exclaims. “For me, I see a lot of interconnectedness in the world across all industries through electronics, from simple toys to supercomputers. With an electronics background, you can just about build anything!”

Suspended! To the student, police officer or professional athlete, the word means a punishment. In the world of entertainment venues, it describes the magic that German company ChainMaster performs in getting heavy show elements into the air and keeping them there. You’ve seen their work if you’ve been to the Philharmonic Hall in Hamburg, the Louvre, the Stockholm Opera, the Nokia Theater in Los Angeles, the Kremlin State Palace, the Eurovision Song Contest, the Qatar National Convention Center, certain concerts by Paul McCartney and Metallica, and perhaps most visible of all, the 2014 Sochi Olympic Games.

Life is eventful for Paul Motal. In fact, he and Matrix Visual Solutions, the company he founded, are involved in nearly 800 events per year, either as the producer or as the full-service provider of audio-visual gear and expertise through rentals and sales. Ranging from massive to modest, they include conventions, trade shows, gala parties, product launches, stadium concerts, film premieres, fundraisers, music festivals, television and movie production, sports and educational, religious and corporate events. Where else would you find a client list so diverse it contains such luminaries as Katy Perry, Bruno Mars, Pitbull, Ford Motor Company, Samsung, Guess? Inc., the Latin Grammys, Safeway and the Barack Obama presidential campaign?