The Zen of the Perfect Trade Show
Every year, the "lumenati" (the enlightened members of the lighting industry) come to the Big Trade Show (the BTS), hungering for a taste of the latest technology, thirsting for a long drink from the well of new products, and they go home with aching heads and sore feet. Next year, we all promise, we'll all sing the praises of the BTS, but this year we've had our fill. Then we all beat a hasty retreat to the comfort of our stacks of virtual paper and our grand To-Do lists.
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