Sub-Renting
This month, I continue on my quest to figure out which gear has the best return for a lighting company investment. Is it as easy as following the old “Supply and Demand” way of thinking? I always assumed that a lighting company chose what fixtures they would purchase based on what the customer’s latest needs were. But what if you did many shows each year with various LD types, and they all want different fixtures? Do the lighting buyers choose to base their decisions on the latest, coolest moving heads in the business? Or do they buy from certain manufacturers because they have good, lasting relationships with them and their salespeople?
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